Alon Holdings Blue Square - Israel Ltd., together with its
subsidiaries, operates supermarkets and retail outlets in
Israel. It offers food and beverages products; non-food
items, such as houseware products, toys, small electrical
appliances, computers and computer accessories,
entertainment and leisure products, and textile products;
and near-food products comprising health and beauty aids,
baby and young children products, cosmetics, and hygiene
products. The company owns and operates 207 supermarkets
under the Mega, Mega in Town, Shefa Shuk, Mega Bool, and
Eden Teva brand names; and 260 non-food retail outlets under
the Naaman, Vardinon, Sheshet, Kfar Hashaashuim, Rav-Kat,
Dr. Baby, and All for a Dollar brand names. In addition, it
owns, leases, and develops commercial properties. The
company was formerly known as Blue Square Israel Ltd. and
changed its name to Alon Holdings Blue Square - Israel Ltd.
in July 2010. The company was founded in 1988 and is based
in Rosh Ha'ayin, Israel. Alon Holdings Blue Square - Israel
Ltd. is a subsidiary of Alon Retail Ltd.