BDS Marketing, Inc. was established in 1984. BDS Marketing helps companies make their products stand out to potential customers, both retailers and consumers. Targeting consumers at retail locations, the company provides tools and services that encourage retailers to sell, and shoppers to buy, client products. Services include channel planning, sales training and assistance, market intelligence, and merchandising. BDS Marketing specializes in serving clients in the apparel, automotive, and consumer electronics industries. In addition, its Channel Partners unit provides clients with a more customized marketing experience, utilizing mystery shopper techniques, sales associate training, and event support services.