Red Moon Marketing (RMM) offers public relations, product promotion, event management, sponsorship consultation and negotiation, market research, and advertising. It also provides interactive experiential marketing like the Jack Daniel's Experience, a traveling exhibit that is part factory tour, part merchandising, and all about getting visitors interested in the brand. Other clients have included Coca Cola, YMCA, Merita, Carvel, and Saturn. RMM has grown through word of mouth; it gets 90% of its business that way after being formed in 2002. It has offices in North Carolina, Kentucky, and Washington, DC.