Established in 1997, One to One has helped such clients as Motorola, Nextel, and Unisys create their online marketing campaigns. One to One Interactive specializes in providing Internet marketing services by the numbers. Through several operating units, One To One Interactive company offers marketing, creative, and technology services to companies in such industries as financial services, life sciences, media, telecommunications, and technology. One to One's services include segmentation and predictive modeling, new media planning and buying, e-mail marketing, and search engine optimization. It also provides various creative (visual design, copywriting), advisory, and software development services.