Xtreme Information cannot rock a mic like a vandal, but it does work hard to keep its eye on advertising and media. Xtreme Information Ltd provides its clients (corporations, government agencies, ad agencies) with monitoring and analysis of competitive advertising and PR campaigns, both current and archived, in all forms of print and electronic media. In addition to compiling and archiving more than 3 million searchable ads, Xtreme Information Ltd also helps clients determine ad spending trends, identify creative trends and talent, and offers analysis about advertising markets. Xtreme Information Ltd archives 25,000 new TV and press advertisements each month from more than 60 countries. Xtreme is backed by private equity firm Veronis Suhler Stevenson.

The Yankee Group provides market research and analytical reports focused on information technology topics and helping business leaders keep informed and up-to-date on the latest developments in hardware, software, and telecommunications. Yankee Group Research, Inc. also monitors trends in the consumer electronics market, and it provides decision support tools and consulting services. Yankee Group tracks regional technology trends as well as global trends; Yankee Group Research, Inc. operates through more than a dozen offices in the Americas and Europe. Tech research pioneer Howard Anderson started the group in 1970. Yankee Group Research, Inc. is owned by private equity firm Alta Communications.

Zenith Electronics Corporation was founded in 1918. Zenith Electronics Corporation sold all of its manufacturing operations and now focuses on research and development efforts for parent LGE, which continues to sell Zenith brand LCD TVs, DVD players, home theater systems, and digital TV tuner converter boxes (all made overseas). The maker of many "firsts" -- first portable radio, first TV remote control, and others -- the former US manufacturer is now a wholly-owned subsidiary of South Korea's LG Electronics (LGE). (LGE purchased a majority share in the company in 1995 and the rest in 1999 following Zenith's fall into bankruptcy). Zenith's R&D facility specializes in the development of VSB and digital transmission technologies.

Zogby International isn't a weatherman, but it does know which way the wind of public opinion blows. Zogby International, Inc. provides opinion and market research information for customers ranging from media businesses to not-for-profit trade groups to political parties. Zogby polls public opinion throughout the world, primarily through phone calls. Zogby International, Inc. services in addition to polls and market research include telemarketing, mock juries, public relations, fund raising, and event management. Zogby International, Inc. was founded in 1984 by CEO John Zogby, a former history and political science professor. Zogby's clients have included such heavy hitters as Microsoft, the New York Post, and the United Nations.

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