CMG Worldwide clients include sports legends such as Babe Ruth, Vince Lombardi, Jackie Robinson, Sam Snead, Joe Louis, Lou Gehrig, Jesse Owens and Jim Thorpe, with the rest of the sports roster running the spectrum of retired sports greats like Jim Palmer, Carl Erskine and Whitey Ford to some of today's current professional athletes including Bill Elliott and Wally Szczerbiak, just to name a few. CMG Worldwide, Inc. represents the families and estates of more than 200 deceased entertainment, music, and sports celebrities. CMG negotiates the licensing of its clients' images for use in posters, magazines, and in marketing venues such as advertising campaigns. With clients that include the estates of Marilyn Monroe, Rock Hudson, Jim Thorpe, Joe Louis, Buddy Holly, and Vince Lombardi, the firm negotiates about 2,000 deals annually. CMG also serves as business and marketing agent for living celebrities such as Sophia Loren and Mickey Rooney.