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Nintendo's Game Boy, GameCube, and Wii systems do battle with Microsoft's Xbox and Sony's PlayStation for the hearts and dollars of devoted gamers. Indeed, Nintendo is the market-leading game maker, but its rivals aren't sitting still. Nintendo debuted its videogame player Nintendo DS (Nintendo Double Screen) in 2004, Game Boy Micro in late 2005, and DS Lite in 2006. Its Wii, pronounced "we," videogame system arrived in time for 2006 holiday sales and quickly became a top seller.

Nintendo of America Inc, Introduced in 1985, the NES was an instant hit. Over the course of the next two years, it almost single-handedly revitalized the video game industry. Selling over 60 million units, people brought games like Mario and Zelda into their homes for the first time on the NES.The screen was four-colors-of-gray but the device defined portable gaming and was enormous fun. Game Boy, which came out in 1989, was closely associated with the classic game Tetris when it debuted. Game Boy is the most successful video game system ever released. Since its introduction in 1989, Game Boy has sold well over 150 million systems worldwide. Originally bundled with the game, Tetris, this little handheld became an instant phenomenon.

North American Bear Company began as a creative business enterprise of a new mother, Barbara Isenberg, starting a family in New York City in the mid-1970’s. Her desire to find a teddy bear with the nostalgic charm of an antique toy and a contemporary sense of whimsy for her own small son prompted the start of a toy company creating unique, high quality plush bears that would appeal to both children and adults alike. In 1978, after perfecting a variety of sample bears, assembling a sales force and locating a small NY factory to produce bears, Barbara teamed up with her brother, Paul Levy, a Chicago-based lawyer and real estate developer, to form North American Bear Company, Inc. Barbara continues as the company’s Creative Director, running the New York Studio in the heart of Manhattan’s toy district where she and the closely-knit design and production team develop each season’s rich and varied collections. Paul Levy serves as CEO in the company’s corporate headquarters in Chicago, managing the administrative, financial and warehousing aspects of the business.

The company makes board games, coloring books, activity kits, foam sports toys, playing cards, and puzzles under the Lauri, Patch, and Smethport brands. Its best-sellers include Buzzword, Swap!, Tall-Stacker, and Wooly Willy. Patch Products sells through big-box and specialty retailers nationwide as well as through its e-commerce site. Popular games for older kids and adults include What's Yours Like? and Jeff Foxworthy's You Might Be a Redneck If. Patch Products was founded in 1985 by Fran and Bryce Patch, with the PuzzlePatch line of educational puzzles for kids.

Playmates Toys is among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven heritage in both the creation of original and imaginative products as well as the development and management of profitable, long-term brand franchises. The company's core licensed character and entertainment brands include Disney Fairies, Nickelodeon's "iCarly" and H2O, The Halcyon Company, Warner Bros' distributed "Terminator Salvation", CBS Consumer Products- Paramount Pictures' distributed "Star Trek", Giochi Preziosi's "Gormiti", 4Kids Entertainment/Mirage Licensing's "Teenage Mutant Ninja Turtles" and 4Kids' Yu-Gi-Oh! and Dinosaur King. From its offices in Hong Kong, China, and the United States, Playmates Toys designs, develops and markets its products which are distributed in over 80 countries worldwide.

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