The film produced by B. V. S. N. Prasad under his Sri Venkateswara Cine Chitra Banner and co-produced by Bhogavalli Bapineedu & Reliance Entertainment .

The film star NTR and Rakul Preet Singh in the lead roles while Jagapati Babu will play the main antagonist and Rajendra Prasad will play another pivotal role as NTR's Father.

This film will mark the 25th film for NTR as an actor.

Music of this film is composed by Devi Sri Prasad who is collaborating for the fifth time with Jr. Ntr and did music for all Sukumar Movies.

The shooting started in August 2015.

The Audio of the movie was released on 27 December 2015.

Jr. Ntr sung the song Follow Follow in this movie.

The audio rights were bought by Junglee Music for a hefty amount.

This film is scheduled to be released worldwide on 13 January 2016.

It is planned to be released in Tamil and Malayam dubbed versions simultaneously with the Telugu version.