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Brady was founded in 1914 in Eau Claire, Wisconsin, as W.H. Brady Co., and renamed Brady Corporation in 1998. The company began selling products internationally in 1947. In 1984, Brady went public, with stock trading on the Nasdaq Stock Market, and in 1999, moved trading of its stock to the New York Stock Exchange, where it trades under the symbol BRC. Brady's core capabilities in manufacturing, precision engineering and materials expertise make it a leading supplier to the Maintenance, Repair and Operations (MRO) market and to the Original Equipment Manufacturing (OEM) market.

BrainStorm Group, Inc. group wants to get the juices flowing when it comes to your business process needs. BrainStorm Group provides conference and event management services, offering a number of proprietary conferences that cover such areas as business process management, enterprise content management, and business intelligence. The group's Event Management Services division provides conference development and sponsorship services, event management, and marketing services. Products are branded online under the Business Process Management and Global Outsourcing Institute names (peer-to-peer exchange groups geared towards business process computing or outsourcing). BrainStorm was established in 1997.

Brambles is a leading global provider of support services, operating in over 45 countries and employing over 12,000 people.Brambles hopes customers will call on CHEP to help them schlep goods through the supply chain. Brambles' primary subsidiary, CHEP is a leading lessor of shipping pallets and plastic containers. In a typical transaction, CHEP issues a pallet or container to a manufacturer, which then uses the equipment to ship goods to a distributor or retailer. After products reach their destination, the pallet or container is returned to CHEP for reconditioning before being sent on its next journey. Overall, CHEP manages a pool of about 300 million pallets and containers from service centers in some 45 countries. Brambles' other main business, Recall, offers records management services.

Licensing is the hub-bub here. Brand Central specializes in finding, building, and managing the licensing potential of its clients trademarked properties for merchandising purposes. Clients have included Miramax, new wave band DEVO, and E! Entertainment Television. The company's services include brand assessment, contract negotiation, and royalty collection along with numerous other licensing related services. The company has more than a dozen clients and 100 licensing partners. Products licensed through Brand Central generated more than $200 million in retail sales.

Brand Matter uses its gray matter to manage and market consumer brands. The brand management and licensing company owns the Ellen Tracy clothing brand, which is targeted towards professional women. (Ellen Tracy struggled under several owners in recent years until it was purchased by Brand Matter from Liz Claiborne in early 2008.) Brand Matter licenses the Caribbean Joe Island Supply Co. lifestyle brand of beach-inspired apparel and accessories, such as sunglasses and luggage. It also advises companies that own brands, including The Bombay Company and Linens n Things, that were once part of now-defunct retail chains. Brand Matter is owned by private equity firms Windsong Brands and Hilco Consumer Capital.

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