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Mountain Shades Distributing Company, Inc. company manufactures and distributes performance eyewear specifically for fans and pros of the extreme sports sect, under its Marine Polarized, Motor, Mighty Mite Kids, Optic Nerve, and Mountain Sport brands. Mountain Shades also was one of the first companies to price its products at a seemingly extreme discount, sometimes at one-tenth of the price of its competitors' wares, making the glasses represent performance as much as they do the style of that niche in the fashion and sports market.

Mulberry Group was founded in 1971 by former chairman and CEO Roger Saul and his mother. Saul was ousted in 2003 by Ong Beng Seng and Christina Ong, owners of Challice, which controls Mulberry Group with more than a 59% ownership stake. Mulberry Group makes and sells high-end accessories, which account for most of sales, as well as select women's and men's apparel. The company's products, which include fashion handbags, briefcases, scarves, sunglasses, and footwear, are sold through a handful of company-owned stores (many are located in the UK), select department stores, and a Web site.

Founded in 1906 to make arch supports, New Balance is known for its selection of shoe widths. Besides men's and women's shoes for running, crosstraining, basketball, tennis, hiking, and golf, the firm offers fitness apparel and kids' shoes and owns leather boot maker Dunham. Chairman Jim Davis bought New Balance on the day of the 1972 Boston Marathon. New Balance Athletic Shoe runs on its everyman (and everywoman) appeal. Unlike its rivals, it shuns celebrity endorsers. By spotlighting lesser-known athletes the company claims to emphasize substance over style. The approach attracts Boomer jock clients who are less fickle than the teens chased by other shoemakers.

NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing of footwear, apparel, equipment, and accessory products. NIKE sells athletic footwear and athletic apparel. It sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world. Running, training, basketball, soccer, sport-inspired casual shoes, and Kid’s shoes are its footwear categories. It also markets shoes designed for aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. It sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities.

Nine West Group has put its footprints all over the shoe industry. The top designer and marketer of fashionable women's shoes sells footwear (casual, career, and dress), clothing, and accessories through more than 420 of its own retail and outlet stores and in department, specialty, and independent shoe stores in the US. Nine West also licenses its name for stores outside the US. The footwear firm makes and markets its shoes and accessories under several brand names. These include Nine West, Easy Spirit, Bandolino, and Enzo Angiolini. Manufacturers in Brazil, China, and Italy make the company's shoes. Nine West is owned by Jones Apparel Group, which acquired the company in 1999 for about $1.4 billion.

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