New Balance Athletic Shoe, Inc.
Founded in 1906 to make arch supports, New Balance is known for its selection of shoe widths. Besides men's and women's shoes for running, crosstraining, basketball, tennis, hiking, and golf, the firm offers fitness apparel and kids' shoes and owns leather boot maker Dunham. Chairman Jim Davis bought New Balance on the day of the 1972 Boston Marathon. New Balance Athletic Shoe runs on its everyman (and everywoman) appeal. Unlike its rivals, it shuns celebrity endorsers. By spotlighting lesser-known athletes the company claims to emphasize substance over style. The approach attracts Boomer jock clients who are less fickle than the teens chased by other shoemakers.
Contact Details
Office Address
New Balance Athletic Shoe, Inc.
Brighton Landing, 20 Guest Street
Boston, MA, USA 02135-2088
Phone: (617) 783-4000
Fax: (617) 787-9355
Executives
Chairman
James S. (Jim) Davis
EVP and CFO
John Withee