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Ariat, founded in 1990, designs and produces Western and English style riding boots, work boots, casual shoes, and riding apparel and accessories under the Ariat name. Its footwear is designed to maximize performance, comfort, and style, and with competitive and casual horsemen in mind. The company sells its footwear in the US and Canada through more than 4,000 retailers, such as Cavender's Boot City, Tractor Supply, and Nordstrom, as well as through the catalogs of Orvis, State Line Tack, and others. It sells its equestrian footwear in the international marketplace to more than 600 retailers.

ASICS America is the North American arm of Japanese athletic footwear, apparel, and accessories maker ASICS Corporation. Its shoe collection -- featuring a trademarked stripe design -- includes footwear for basketball, cheerleading, court and training, running, track and field, volleyball, walking, and wrestling. Its Budokan label represents one of its "sportstyle" products that targets a hip crowd. ASICS products, which were introduced in the US in 1977, are sold at regional and national retailers throughout the country, as well as through online vendors. In October 2009, ASICS opened its first freestanding store in the US.

ASICS Corporation company's name is an acronym of the Latin phrase "Anima Sana In Corpore Sano," meaning "you should pray for a sound mind in a sound body." ASICS makes footwear, sportswear, and uniforms for a number of sports, including basketball, volleyball, track and field, wrestling, and running. ASICS also makes accessories (such as hats, sports bags, and protective gear) and sports apparel; the company sells fashion-oriented items under the Onitsuka Tiger brand. ASICS operates subsidiaries in Australia, China, Europe, and the US.

Balester's vision of success is by way of customers' less than 20/20 prescription. Balester Optical is a full-service wholesale optical laboratory that specializes in premium and hard-to-fill prescriptions. The company distributes all of the major lens brands, including Hoya, Varilux, and Zeiss as well as a wide range of frames. It serves five New England states through its laboratory in northern Pennsylvania, where it processes both private (RecSpecs) and third-party (e-dr., VSP, VBA, and Vision Source) prescription orders. Balester Optical Company is family owned and operated.

Bally International got the boot from Swiss conglomerate Oerlikon-Buhrle a decade ago, but the shoe designer still clings to its ballyhooed haute brand name. Bally focuses on selling its premium-priced shoes (50% of revenues). Other products include accessories (briefcases, handbags, neckwear, scarves) and apparel. Bally sells its products at about 200 company-owned stores worldwide. The firm has updated its image from fancy shoes to luxury goods and complete collections on par with Gucci and LVMH. Europe-based luxury goods holding firm LABELUX Group bought Bally from investment firm TPG Capital in 2008. LABELUX is owned by Joh. A. Benckiser.

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