Dr. Bronner's Magic Soaps

These exclamations and more can be found on any one of the company's heady Dr. Bronner's Magic Soaps labels. Sold primarily through natural foods retailers, Dr. Bronner's liquid and bar soaps (made of vegetable oil) rely on low prices and word-of-mouth for advertising. Devoted customers use the soaps for everything from bug repellant to pet shampoo. The company focuses on soap, lip balms, and lotions, as well as ALPSNACK hemp-nut nutrition bars. Founded by master soap maker, world peace visionary, and "Pope of Soap" Dr. Emmanuel Bronner, the company is still family owned and operated by his descendants.