LiveWire Mobile, Inc. provides managed personalization services for mobile operators and mobile subscribers. Its integrated managed services include ringback tones, ringtones, full track downloads, and other applications, as well as content and service marketing, integrated storefront management, and merchandising. The company sells its products and services primarily through its direct sales force, as well as through channel partners. It has operations in the Americas, Asia, Europe, the Middle East, and Africa. The company was formerly known as NMS Communications Corporation and changed its name to LiveWire Mobile, Inc. in December 2008. LiveWire Mobile, Inc. was founded in 1983 and is headquartered in Littleton, Massachusetts.