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Founded in 1914 by Jacob Perelman, the firm was run by three generations of his family until 2007 when Dale Perelman, his grandson, stepped down. Brian Eckstein, the company's former CFO, was named president at that time. King's of New Castle (better known as King's Jewelry) doesn't sell the Crown Jewels but instead provides less renowned diamond, gemstone, and gold jewelry, as well as watches and giftware, from about 35 stores (down from about 50 in 2007) in Pennsylvania, Ohio,West Virginia, and Maryland. Like those of its larger rivals Zale and Kay Jewelers, the regional jewelry chain's stores are mostly mall-based. King's also sells jewelry online and by catalog and offers repair and appraisal services.

The chain was acquired by Tiffany in 2002, but Tiffany sold Little Switzerland to NXP Corporation for $32.9 million in 2007. There's nothing neutral about Little Switzerland's definitively upscale stores. The company operates about 25 mostly duty-free stores that sell jewelry, watches, crystal, china, and other gift items priced from $20 to more than $10,000. Its stores, located on 11 Caribbean islands and in Key West, Florida, appeal to tourists (mostly from the US) looking to avoid the import taxes they would pay at home -- especially passengers on the cruise ship lines that ply the waters in those areas.

Mikimoto opened its first freestanding store on New York City's famous Fifth Avenue in 1975. In addition to its Fifth Avenue location, Mikimoto operates retail stores in Beverly Hills and Costa Mesa, California, as well as in Las Vegas. The jeweler also operates an online store. Mikimoto company also distributes non-Mikimoto brand pearls to jewelry chains including Fred Meyer Jewelers, Kay Jewelers, and Zales. Kokichi Mikimoto was among the pioneers of the cultured-pearl industry. While a diamond may be "forever," a Mikimoto pearl is nothing to sneeze at. Mikimoto (America) is the US arm of Japanese pearl manufacturer, K. Mikimoto & Co., a leading creator of cultured pearl jewelry that is sold worldwide.

Premier Designs is a direct sales jewelry company founded in 1985 by Joan and Andy Horner in Irving, Texas, a suburb of Dallas. They created the company as a way to support ministries here and around the globe, as well as provide a home-based business opportunity established on biblical principles, such as integrity and unselfish service. Through our non-traditional approach of putting people first — before profits — Premier Designs has grown into a more than 350-million-dollar — debt-free — corporation with Independent Distributors (we call them Jewelers) in the U.S. and Puerto Rico. Premier Designs Jewelers market quality high fashion jewelry to small groups through Home Shows. We are members of the Direct Selling Association, but our emphasis is on serving rather than selling.

Founded in 1946 by Bill and Roberta Zimmer, the family-owned chain is run by CEO Alan Zimmer. Lovers wishing to express the sparkle in their relationships might consider consulting Reeds Jewelers. Operating about 90 jewelry stores mainly in malls in 18 states from Texas to Delaware, Reeds offers diamond rings and jewelry, gold jewelry and chains, gemstone rings, watches, and other baubles. Though most operate under the Reeds Jewelers name, in malls where Reeds has already staked a claim, stores are called Mills Jewelers; Reeds also sells products via its Web site and catalog. Diamonds (mostly up to one carat in weight) and gems account for almost 60% of the firm's sales.

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