Ideal Shopping Direct plc

Ideal Shopping Direct plc

Ideal Shopping Direct (ISD) operates a home shopping television network that reaches some 23 million homes throughout the UK. The company's three channels are: Create and Craft (health and beauty, craft products); Ideal World (general merchandise, including apparel, leisure, craft, home, health and beauty, and jewelry); and Ideal World 2, which runs repeats of selected shows from its sister channels. Paul Wright and Valerie Kaye founded the company in 1999 after a series of failed businesses, seeding the idea for television shopping with a mail-order business and later transferring to TV in 2000.

Contact Details

Office Address

Ideal Shopping Direct plc
Ideal Home House, Newark Rd.
Peterborough, CAMBS, UK PE15WG
Phone: +44-0-8431-680-680
Fax: +44-0-8431-681-681

Executives

Chairman

Paul C. Wright

Chief Executive and Director

Michael Hancox

Business Reviews for Ideal Shopping Direct plc

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