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Public relations is defined as the actions of a corporation, store, government or individual, in promoting goodwill between itself and the public; the community, employees and customers. It seems simple, but how does it actually work? In today’s competitive business world companies have to create a point of differentiation, not just in the products and services they provide, but in how they interact with their core constituency. Effective public relations helps you connect with your audience and deliver key messages that resonate. Having a consistent, strategic communications plan provides companies with that edge to leverage their assets and become a market leader.

RiechesBaird, Inc. which was formed in 1994 by Ryan Rieches and Ray Baird, counts Toyota Material Handling, Entergy Corporation, and Cisco Systems among its customers. RiechesBaird is an integrated B2B company that believes building brands requires the skill to plan and execute. As such, the company offers an array of services to help chart the course for a business and decide how branding best fits that course. The kicker, as RiechesBaird sees it, is that a business plan and a branding vision are little help without successful marketing and advertising. So RiechesBaird offers that, too.

Robinson & Maites, Inc. was founded by Bill Robinson in 1960; Alan Maites joined the agency in 1984 and became a partner in 1991. Robinson and Maites specializes in helping companies align their marketing strategy with their overall business strategy. The firm offers such services as strategic consulting, promotion, direct marketing, digital marketing, event marketing, and employee communications and training. Robinson and Maites' client list has included Clorox, Nestle, and Verizon Communications.

Robinson Kurtin Communications! provides corporate communications, Web design, and annual report design and production services. Founded in 1993, Robinson Kurtin Communications! Inc. works with businesses in many different industries, including consumer products, hospitality, retail, and technology. The agency specializes in corporate communications literature and has worked for such companies as American Express and Pfizer.

Robustelli Corporate Services was founded in 1965 by Professional Football Hall of Famer Andy Robustelli of the New York Giants. Robustelli Corporate Services has a robust lineup of offerings. Through three divisions, the company offers customized promotional products (Robustelli Merchandise Services); creates rewards-based marketing campaigns and loyalty programs (Robustelli Incentives & Motivation); and supplies both corporate and consumer customers with tickets and packages to sporting events, plays, and music events (Robustelli Tickets & Events).

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