Xinhua Sports & Entertainment Limited engages in the production of television programs, the placement of advertising, the provision of advertising services, market research, and the publication of magazines with a focus on sports and entertainment in the Peoples Republic of China, including Hong Kong. It operates in three segments: Broadcast, Print, and Advertising. The Broadcast segment includes the sale of advertising and the production of content, as well as the distribution of programming through television and radio channels. It also offers media mobile value-added services to mobile phone users. This segments media platforms include Inner Mongolia Satellite Television, the Shaanxi Satellite TV Channel, EasyFM 91.5 of Beijing, and other radio channels. The Print segment sells advertising for, and provides management and information consulting services to the magazines Money Journal and Chinese Venture, and the newspaper the Economic Observer. The Advertising segment plans, creates, and places advertising for Web sites, television, print media, radio, campus billboards, and outdoor media, as well as online advertising sales; and provides marketing services, and research services on products, advertisements, and markets. Xinhua Sports & Entertainment Limited has strategic partnerships with Shanghai Camera Media Investment Ltd., China Radio International, and the Economic Observer. It was formerly known as Xinhua Finance Media Limited and changed its name to Xinhua Sports & Entertainment Limited in February 2009 to enhance its focus on sports and entertainment media. XSEL company is based in Beijing, the Peoples Republic of China. Xinhua Sports & Entertainment Limited is a part of the Xinhua Finance Limited group.