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Xinhua Sports & Entertainment Limited engages in the production of television programs, the placement of advertising, the provision of advertising services, market research, and the publication of magazines with a focus on sports and entertainment in the People’s Republic of China, including Hong Kong. It operates in three segments: Broadcast, Print, and Advertising. The Broadcast segment includes the sale of advertising and the production of content, as well as the distribution of programming through television and radio channels. It also offers media mobile value-added services to mobile phone users. This segment’s media platforms include Inner Mongolia Satellite Television, the Shaanxi Satellite TV Channel, EasyFM 91.5 of Beijing, and other radio channels. The Print segment sells advertising for, and provides management and information consulting services to the magazines Money Journal and Chinese Venture, and the newspaper the Economic Observer. The Advertising segment plans, creates, and places advertising for Web sites, television, print media, radio, campus billboards, and outdoor media, as well as online advertising sales; and provides marketing services, and research services on products, advertisements, and markets. Xinhua Sports & Entertainment Limited has strategic partnerships with Shanghai Camera Media Investment Ltd., China Radio International, and the Economic Observer. It was formerly known as Xinhua Finance Media Limited and changed its name to Xinhua Sports & Entertainment Limited in February 2009 to enhance its focus on sports and entertainment media. XSEL company is based in Beijing, the People’s Republic of China. Xinhua Sports & Entertainment Limited is a part of the Xinhua Finance Limited group.

Young & Rubicam Brands (Y&R). As the advertising and media services unit of UK-based WPP Group, Y&R has developed memorable commercial spots for many clients, including the well-known tag line of Dr Pepper. Y&R operates primarily through its flagship creative ad agency, Y&R Advertising, but it also offers consulting and marketing services through Wunderman, public relations through Burson-Marsteller and Cohn & Wolfe, and digital expertise through a partnership with VML. Its Landor unit is a brand-building shop, while The Bravo Group is a multicultural advertising agency. Y&R, which has about 500 offices in 80 countries, was acquired by WPP in 2000.

Founded in 1984 by former "Mr. Florida" Jordan Zimmerman, the agency operates through 20 offices in 10 states. Zimmerman is a unit of advertising conglomerate Omnicom Group. Marketing products and promoting brands is one and the same for Zimmerman Advertising. One of the largest retail ad firms in the southeastern US, Zimmerman offers creative development and branding services to a variety of clients, with particular expertise in the automotive retail sector. Its creative philosophy centers on the idea of "brandtailing," the merging of branding strategy and retailing to promote products and services while building brand identity. Its ZTRAC online product allows users to measure and track customer traffic.

The firm was founded in 1976 by Tere Zubizarreta. It maintains offices in regions with significant Latino populations, including California, Florida, Michigan, and Texas. Zubi Advertising Services has the cultural know-how to help clients target Hispanic consumers in the US. The privately held and minority-owned advertising agency develops broadcast, print, radio, and Web campaigns. It also offers account planning, creative development, interactive marketing, media planning and buying, production, and Web site design. Zubi has created spots for Ford's Fusion and Focus car models and launched a national print and Spanish-language TV initiative for AMR's American Airlines.

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