The Jordans & Ryvita Company Limited
The Jordans & Ryvita Company, formerly W. Jordan (Cereals), is king of the UK breakfast table. As one of the largest breakfast cereal makers in the UK, the company manufactures some 30 organic, wholegrain breakfast cereals and health bars under the Jordans label. The company's cereals include just-add-milk flaked products and muesli, along with hot cereals such as oat porridge. Jordans' products are available at leading UK grocers including Sainsbury, Tesco,and Waitrose; it also exports its cereals. Associated British Foods (ABF) acquired W. Jordan (Cereals) in 2008 and merged it with its Ryvita operations.