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Aside from water, beer’s chief ingredient, barley is the primary raw material. The barley has to germinate for five days in the maltworks before being dried with hot air. This results in malt. The colour of the malt and consequently, of the beer as well, is determined by the temperature. In the brewing hall we mix the ground malt with the brewing water that is drawn from our own sources. We have four 60m-deep wells. This mixture of water and malt, the mash, is brought to various temperatures in a series of steps. The enzymes that are formed during germination further break down the starch in the malt into fermentable sugars. Through filtration, the solids (draff) are separated from the liquid sugar extract (wort). During the cooking process, we add various types of hops which give the beer its characteristic bitterness and pleasing aromas. For the hops our brewers select only the best aromatic varieties, Saaz-Saaz from the Czech Republic and Styrian Golding from Slovenia. After the hops are removed and the mixture is processed in the whirlpool, it is allowed to cool and the beer extract is pumped into the fermentation vessels.

Empresas Polar also sells both domestic and imported wines and distributes PepsiCo beverages (through its Pepsi-Cola Venezuela subsidiary). It addition to beverages, the company is also a top Venezuelan food providers, processing corn and selling pasta, pasta sauce, canned food, and palm oil. The company's other product lines include animal feed and cleaning products. Empresas Polar started out as a small brewery in 1941 and has grown to become one of the largest private companies in Venezuela.

FEMSA Cerveza branded beer labels include Carta Blanca, Dos Equis, Tecate, Bohemia, and Sol. The brewer's Cerveceria Cuauhtemoc Moctezuma subsidiary produces three of the top five brands in the Mexican industry. In addition to beer, the company produces glass bottles, aluminum cans, and crown caps through its subsidiaries Malta, F�bricas Monterrey (FAMOSA) and S�lices de Veracruz (SIVESA). The beer brewer became part of Heineken's holdings in April 2010, when former parent Fomento Econ�mico Mexicano (FEMSA) sold the company.

The Flying Dog Legend begins in 1983, and like every good legend there are several versions of this tale. The villains of the peace in this story are two non-conformist, 'not likely to take it lying down' ranchers named George Stranahan and Richard McIntyre.As George tells it, he and 11 of his closest friends and family decided to embark on what they called an “amateur mountaineering expedition” to climb K2 in the Himalayas. Under-qualified and unprepared, they started their journey with a Sherpa, a donkey, and a suitcase full of contraband. Naturally, half way through the trip the contraband was gone and the Sherpa and donkey had run off, leaving George and his group to fend for themselves. Luckily, everyone managed to make it off the mountain alive, and with a new outlook on life.

Began operations in 1890 with the founding of our brewery in Monterrey, Mexico. Hoy, un siglo más tarde, crecimos de una cervecera a una compañía de consumo con la integración de refrescos, bebidas de jugo, agua embotellada y operación de tiendas. Today, a century later, we grew from a brewery to a company with the integration of consumption of soft drinks, juice drinks, bottled water and retail operations. On April 30, 2010, FEMSA announced the closing of the transaction by which FEMSA agreed to exchange 100% of its beer operations by a 20% shareholding in the Heineken Group. A través de esta transacción, incrementaremos nuestra escala y alcance geográfico para competir efectivamente. Through this transaction, we increase our scale and geographic reach to compete effectively.

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