Scarborough Research
Scarborough Research provides marketing research studies for 80 local markets that delve into more than 2,000 consumer research topics such as lifestyle, home improvement, demographics, and travel. Scarborough Research more than 3,500 clients include the media, ad agencies, and sports teams. Scarborough Research specialized services include Hispanic market research and custom analytics (helping clients better read customer data and make decisions based on that data). Scarborough Research is a joint venture of marketing research firms Arbitron and The Nielsen Company. Scarborough Research was founded in 1975 and was originally developed as a newspaper measurement tool.
Contact Details
Executives
President and CEO
Robert L.Cohen
VP and CFO
David Reifer