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Ipsos MORI is a leading provider of market research in the UK. Working as a group of companies -- consisting of Market & Opinion Research International, Ipsos UK Limited, and Ipsos MORI Ireland Limited -- the company provides survey research services in such areas as advertising and media, consumer goods, health care, and tourism. It also performs public opinion surveys on social issues and employee satisfaction surveys. Ipsos MORI was founded in 1969 by noted pollster and political analyst Sir Robert Worcester. In 2005 France-based market research firm Ipsos bought rival MORI and combined its Ipsos UK unit with MORI to create Ipsos MORI.

Ipsos helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. Ipsos SA conducts surveys through telephone interviews, face-to-face interviews, and panels. Ipsos SA is organized along five research practices (advertising, marketing, media, quality and consumer satisfaction, and public opinion research). Founded in 1975, Ipsos has offices in the US, Europe, Asia, Latin America, and the Middle East. Ipsos SA Ipsos MORI unit caters to the UK. Through a holding company, top executives Didier Truchot and Jean-Marc Lech have about 42% voting control of the firm.

Marketing information firm J.D. Power and Associates (best known for its car ratings) awards badges of excellence in dozens of categories based on yearly customer satisfaction surveys. J.D. Power and Associates, Inc. studies are independently financed and then sold for use in marketing. Only top-rated performers can license the use of the awards. J.D. Power also provides its ratings for the financial, home building, and travel industries. In addition to surveys, the firm offers forecasting and other market research services. J.D. Power has half a dozen offices in the US and another 10 internationally. J.D. Power and Associates, Inc. was founded in 1968 by its namesake, James D. Power, III and is owned by publisher McGraw-Hill.

Just Ask A Woman helps clients craft brand strategy, product positioning, and appropriate messaging and channels to reach female consumers based on research that includes focus groups, interviews, and expert analysis. The firm also offers executive coaching, speech writing, and original content generation for magazines, Web sites, or custom publishing. Men are easy to market to -- beer commercials are proof of that, but to reach women, it may take a more nuanced approach. That's where Just Ask A Woman comes in. The strategic marketing consultancy relies on research, conversations, and experts to target women for specific products.

Kiekover Marketing provides market research and strategic marketing planning services. The company's market research expertise includes questionnaire design and implementation, focus group research design and recruiting, mail and Web-based survey research, as well as personal interviews. Kiekover Marketing's strategic planning services help clients by providing target market profiles; pricing, promotion, distribution, and product strategies; and business plan development.

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