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GfK NOP is the UK flagship outpost for the GfK Group, one of the largest market research companies in the world. GfK NOP provides custom research services to customers in a number of different industries, including the automotive sector, financial services, retail, and technology. GfK NOP specializes in brand strategy and positioning, consumer trends, field marketing, mystery shopping, merchandising, promotion sampling, ethnography, and other related marketing services. GfK NOP works closely with its parent company's vast network of offices to expand its reach to more than 70 countries around the globe. GfK NOP was originally founded in 1957 under the name National Opinion Polls.

The Girls' Intelligence Agency (GIA) is a marketing firm that collects information about the buying habits of about 40,000 female 'tweens (girls ages 8-to-13) through its "Slumber-Party-In-A-Box" marketing tool. GIA recruits girls, secret-agent style, to host slumber parties where they open a box full of never-before-seen products, including movie and TV previews, branded T-shirts, and samples, aimed at the 'tween market. Girls Intelligence Agency, LLC collects girls' reactions from thousands of slumber parties and reports them to clients such as Disney, Mattel, and Johnson & Johnson. Girls Intelligence Agency, LLC also hosts shopping trips and other all-girl events.

GMI was founded in 1999 with one goal in mind: make it easier, faster and cheaper for market research professionals to conduct global research. Global Market Insite, Inc. combines a worldwide online panel with proprietary software to help customers gather the information they need. GMI's online panel is active in more than 200 countries and territories, and data can be collected and analyzed in more then three dozen languages via the company's Net-MR software suite. GMI's offerings include specialty panels related to issues such as gaming, health care, and information technology. Global Market Insite, Inc. was founded in 1999 by former CEO Rob Monster.

Greenfield Consulting Group wants to be seeing green when it comes to qualitative marketing research. Greenfield Consulting Group specializes in conducting online qualitative interviews for its clients using focus groups and Web-based surveys to gather data. Greenfield Consulting Group performs brand awareness and product research for a host of corporate clients including General Motors, Colgate-Palmolive, and MTV Networks. Greenfield Consulting also offers its services to marketing and market research firms. Services include brand equity assessment, demographic segment analysis, strategy development, and Web site analysis. Founded by CEO Andy Greenfield in 1983, Greenfield Consulting Group was acquired by fellow market researcher Millward Brown in 2002.

Greenfield Online harvests marketing data. Greenfield Online, Inc. provides survey research services, gathering demographic data over the Web from its panel of more than 1 million people. Greenfield Online, Inc. performs surveys to track brand awareness and test advertising campaigns for its clients, as well as to measure consumer interest in new products and services. Greenfield Online, Inc. Ciao subsidiary provides comparison shopping services for consumer products, primarily to the European market. Greenfield Online, Inc. was acquired by Microsoft for $486 million in October 2008. The next year, ToLuna, a global online research panel and survey technology provider, snatched up Greenfield Online for the significantly smaller sum of $40 million.

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