Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution —offering a wide-range of academic programmes since the past two decades —now has three residential programs: the Post Graduate Diploma in Management-Communications (PGDM-C), the Crafting Creative Communication (CCC) and the Fellow Programme in Management-Communications (FPM-C).