FKF Applied Research
FKF uses affordable, cutting-edge fMRI brain scanning to help its Fortune 100 clients better understand consumer choice and decision making. FKF is the future of market research. No other technology, including EEG and biometrics, or qualitative research, like intercepts and focus groups, can offer the fundamental, predictive insights that fMRI now provides. Pre-testing with fMRI ensures ad dollars are not wasted.
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FKF Applied Research