Provimi was acquired by Mr.G.V.Viswanathan, who hailed from a reputed business & Agriculture family, in the year 1985 mainly meant for Lucen De-hydration & production of feed supplements, pet foods, veterinary pharmaceuticals. Has entered in to animal feed production later, as a licensed manufacturer and marketer of erstwhile market leader-M/s Mysore Feeds. He was pioneer in producing laboratory animal feeds, Duck feed,Indigenous Aqua feed, Fish feed crumbles, Neem pellets & uneven crumbles for agriculture exports, poultry chick crumbles in Tamilnadu.