It features Mahesh Babu and Shruti Haasan in the lead roles while Jagapati Babu, Rajendra Prasad, Sampath Raj and Brahmanandam, Sukanya, appear in key roles.

Madhi and Kotagiri Venkateswara Rao handled the cinematography and editing while the film's music was composed by Devi Sri Prasad.

The film is scheduled for a worldwide release on August 7, 2015.

Shruti Haasan was selected as the heroine of the film which was supposed to be her first onscreen appearance with Mahesh though she appeared in an item number in Aagadu after signing this film.

She was reported to charge a remuneration of 12.5 million (US$200,000) which was the highest remuneration she received in her career till then.

Jagapati Babu was selected to play the role of Mahesh's father in the film after Koratala Siva was impressed with his work in the 2014 film Legend.

On the day of launch, Rajendra Prasad, Sampath Raj and Brahmanandam were announced to play pivotal roles in this film.

Tulasi was selected to play Shruti Haasan's mother.

Prabhas accepted to give voice-over for few scenes in the film.

On 17 June 2015, Koratala Siva told the media that only one week of patch work is left to be completed.

Devi Sri Prasad composed the film's soundtrack which consists of six songs: the lyrics were written by Ramajogayya Sastry except for "Charuseela" which was written by Prasad.

The soundtrack was released on 18 July 2015.