Bajaj Auto launches new brand identity ‘The World’s Favourite Indian’

Bajaj Auto launches new brand identity ‘The World’s Favourite Indian’

Bajaj Auto Ltd released its new brand identity on Monday — “The World’s Favourite Indian” to announce its dramatic transition from a domestic scooter maker to a global motorcycle maker.

Commenting on company’s journey, Rajiv Bajaj, Managing Director, said, “Our international performance is validation of our strategy of focus and differentiation. Our unwavering commitment towards building the best motorcycles in the world through design, technology, quality and customer satisfaction have made us a truly global brand. Bajaj brand is not only The World’s Favourite Indian, but also perhaps the most illustrious ambassador for Make in India initiative of the Indian Government.”