MUMBAI: State Bank of India, battling the lack of any major project lending plans, is planning to capitalise on the reviving demand for home loans and may use the festival season to drive its mortgage business which is already accelerating.
In what is likely the biggest push to increase market share in home loans since its teaser rates a decade ago, the biggest lender of the country has waived off processing fees for all home loans and will deploy 7,500 specialised ‘feet on street’ to market its home loans over and above the thousands who already do so at its branches.