Shopping malls in India may soon steal the limelight from digital advertising and e-commerce platforms like Google, Facebook, Instagram, Amazon, Flipkart, etc., that are used by Indian and global consumer brands to target shoppers.
Taking the 'phygital' platform route, mall owners are expected to make significant investments to not just be relevant, but also stay a step ahead of their digital counterparts by offering real-time insights/data to brands being housed inside their premises.