Bajaj Auto, India’s largest two-wheeler exporter, plans to enter the Russian market with its Pulsar range of motorcycles. Bajaj will be the first Indian company to export a mass market motorcycle to Russia. Eicher, which manufactures middleweight motorcycle, is the only domestic player exporting two-wheelers to Russia.
Bajaj recently shipped a few containers of the Pulsar to Russia. “We found the Russian market to have a good potential and found a good local partner to be the country-wide distributor. The distributor is developing the channel to market and service two-wheelers”, said S Ravikumar, president (business development and assurance) at Bajaj Auto.