Commercial vehicles maker, Ashok Leyland Limited (ALL), is embarking on a "platform strategy" to regain the market share that it lost in the domestic light commercial vehicle (LCV) segment, according to its president (LCV, defence) Nitin Seth.
"Our target is to go back to the 18% market share, which we used to hold earlier. Towards this, we are looking at bringing in more variants based on our existing three platforms -- DOST (LCV), Partner (mini-truck) and MiTR (mini-bus)," he told Business Standard.