Mumbai: At a time when lenders are rationalising branches, Axis Bank has decided to add 400 branches in the financial year 2018-19, taking its network beyond 4,000. The expansion is part of a strategy to grow retail business and expand the deposit base.
Axis Bank executive director and head of retail Rajiv Anand said, “We found that applications for our online savings account ‘ASAP’ were coming from 16,000 locations. We did a survey and found that the reason why most of them chose Axis Bank was because there was a branch nearby.”