Cherokee Inc. markets, licenses and manages their owned brands, which include Cherokee, Sideout, Carole Little, Chorus Line, Saint Tropez West and All That Jazz brands, as well as represents other brands in various consumer product categories such as apparel, home, food, fashion accessories and footwear and recreational products. The brands that Cherokee owns and represent generate over $4 billion in annual retail sales worldwide. The Company’s principal focus is global “retail direct” licensing. The Company has partnered with many well-known retailers throughout the world to provide consumers with well-known brands at affordable prices. These global retailers include Target Stores, Wal-Mart Stores, TJX Companies, Tesco Plc, Zellers (Hudson Bay Company), Grupo Eroski, Comercial Mexicana, Pao de Acucar, Tottus Stores (Falabella), Arvind Mills, Shufersal, Geant (Al Hokair) and Pick ’n Pay. The Company’s retail licensing partners license these well-known brands, and receive the exclusive right to sell branded merchandise in their geographic areas.The Cherokee brand, which began as a footwear brand in 1973, is one of the preeminent global family lifestyle brands with annual retail sales approaching $3.0 Billion worldwide. Sideout is a young active lifestyle brand, which was acquired by the Company in the late 1990’s. In addition, in 2002 the Company acquired the trademarks for Carole Little, a well-regarded women’s wear brand, and Chorus Line, All that Jazz and Saint Tropez West, three women’s sportswear brands. The Company seeks to develop relationships and strategies that benefit its retail and wholesale partners through licensing arrangements both in the U.S. as well as throughout the world.
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