Pura Foods is in a slick business. A subsidiary of US agricultural giant Archer Daniels Midland, Pura Foods refines and processes edible oils, shortenings, margarines, and other spreads for the bakery, foodservice, and retail food sectors in the UK, as well as in selected overseas markets. Pura Foods company's oils include coconut, palm, rapeseed, and sunflower. Because of concern about genetically modified grains and livestock, as well as allergy and health issues, the company does not refine animal fats, soya, maize, or ground nuts. Pura's brands include Bake-lite, Peerless, Wesson Green, Pura, Leonara, and Frymax.