Under Armour, Inc. company was founded in 1996 and is headquartered in Baltimore, Maryland. Under Armour, Inc. develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth primarily in the United States, Canada, and internationally. It offers products made from moisture-wicking synthetic fabrics designed to regulate body temperature regardless of weather conditions. The company provides its products in three fit types: compression (tight fitting), fitted (athletic cut), and loose (relaxed) extending across the sporting goods, outdoor, and active lifestyle markets. Its footwear offerings comprise football cleats; and baseball, lacrosse, and softball cleats and slides. The company also provides baseball batting, football, golf, and running gloves, as well as licenses bags, socks, headwear, and eyewear that are designed to be used and worn before, during, and after competition. Under Armour sells its products through retail stores, as well as directly to consumers through its own retail outlets and specialty stores, Website, and catalogs.