Insights Research Group (IRG) is dedicated to sorting it all out. Insights Research Group, LLC provides quantitative and qualitative market analyses, online research, and marketing research. Insights Research Group, LLC also has a focus group facility outside Memphis, Tennessee. IRG assists clients with information regarding new product development, market penetration, customer satisfaction, and brand image. Insights Research Group, LLC has three sister companies -- Food Insights, which does marketing research for the food industry, Source1 Purchasing, software for the food industry, and SatisTrack, a tool to gauge customer satisfaction. Clients include International Paper, Aramark, and AARP.