ImpactRx, Inc.
ImpactRx helps drug companies measure the impact their sales and marketing strategies have on prescribing behavior. Using personal digital assistants, ImpactRx, Inc. tracks prescriptions from thousands of physicians and allows clients to measure the effectiveness of its varying marketing programs. ImpactRx, Inc. offers a variety of products each targeting specific marketing disciplines and segments such as brand management and market research, sales management, managed care, and oncology sales and marketing. Founded in 2000, ImpactRx, Inc. is funded by Mediphase Venture Partners, Oxford Bioscience Partners, and Merck Capital Ventures.
Contact Details
Executives
President, CEO, and Director
Richard C. Altus
COO
Shelli Field