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Toy and doll maker MGA Entertainment, which is engaged in an epic legal battle with archrival Mattel over its marquee product -- the Bratz line of fashion dolls -- is banking on its new Moxie Girlz line of dolls for future sales. The company owns Little Tikes -- maker of the iconic Cozy Coupe -- and also makes proprietary and licensed baby dolls (Baby born and Baby Chou Chou) and the plush Rescue Pets collection. CEO Isaac Larian helped found a company called ABC Electronics in 1982, which changed its name to Micro Games of America in the late 1980s, then shortened it to MGA when it shifted from electronic games to dolls in the late 1990s.

Middleton Doll captured the beauty and innocence of childhood more than 30 years ago, and the company's commitment to quality continues today. Starting with the unique artistry of its founder, Lee Middleton, the company is recognized by doll enthusiasts as the industry leader of vinyl collectible baby dolls. Every year, Middleton Doll introduces more than 100 new dolls in various skin tones, eye colors, hair colors, and sizes. Designed to look like real babies, each doll by Middleton Doll is sculpted by an award-winning doll artist who incorporates incredible detail into every crease, fold, and curve. Dolls by Middleton Doll set the standard for excellence.Lee Middleton sculpted her first dolls to look like her own two children, and soon, relatives and friends asked Lee to sculpt dolls that looked like their children. Word spread quickly about Lee's talent and she soon found herself in charge of an unexpected "cottage industry." Supply and demand forced Lee to continuously find larger locations for production. In 1989, Lee opened a manufacturing facility in Belpre, Ohio. The facility produced more baby dolls a year than any other manufacturer in America, and the Mayor of Belpre declared the city to be "The Baby Doll Capital of the World."

Nakajima USA designs and markets collectible, plush, and seasonal toys. An agreement with Sanrio puts the company in charge of Sanrio's US wholesale gift and licensed store businesses, as well as the running of corporate-owned Sanrio retail stores. Nakajima USA's additional licensing agreements include Warner Bros. Entertainment and Disney Other licensed entities include Sesame Street characters and Angry Little Girls. Founded as a subsidiary in 2000, Nakajima USA's products are sold through retailers in the US, South America, and Asia.

Namco Bandai Holdings Inc. toys, created by Bandai, include the Tamagotchi virtual pet and the Digimon, Gundam, and Power Ranger collections of characters and action figures. Related products include clothing, stationery, and accessories. Namco Bandai's home computer game titles, developed primarily by Namco, include Tekken and Ridge Racer. Namco Bandai also operates a chain of amusement facilities, develops animated and live-action content for film and mobile phones, and sells coin-operated game and amusement machines.

Nintendo's Game Boy, GameCube, and Wii systems do battle with Microsoft's Xbox and Sony's PlayStation for the hearts and dollars of devoted gamers. Indeed, Nintendo is the market-leading game maker, but its rivals aren't sitting still. Nintendo debuted its videogame player Nintendo DS (Nintendo Double Screen) in 2004, Game Boy Micro in late 2005, and DS Lite in 2006. Its Wii, pronounced "we," videogame system arrived in time for 2006 holiday sales and quickly became a top seller.

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