West Coast Novelty Corp.

West Coast Novelty Corp., founded in the 1920s, doesn't make concessions as one of the largest suppliers of licensed sports merchandise in the US. The firm has grown from its beginnings as a souvenir and concession operator to a nationwide distributor of licensed items, such as jerseys, T-shirts, and headwear. West Coast Novelty boasts a vast portfolio of team licenses based on its agreements with the NFL, MLB, NBA, WWF, and the Collegiate Licensing Company. To extend its reach into the Eastern and Southern US, the company operates a distribution center in Memphis, Tennessee, to supplement operations at its Alameda, California, facility.
Contact Details
Office Address
West Coast Novelty Corp.
2401 Monarch Street
Alameda, CA, USA 94501
Phone: (800) 347-7678
Fax: (510) 748-4478
Executives
CEO
Brian T. McCroden
President
John Allenberg