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La Senza's panties are much more significant than the "little nothings" their name suggests. The company targets women age 18 to 35 with its underwear, loungewear, and sleepwear, which are sold through La Senza and Silk & Satin stores. The manufacturer and retailer caters to the 'tween market with its La Senza Girl stores and Web site. Overall, La Senza owns and operates more than 300 stores in Canada, and licensees run another 500 stores in 45 other countries. The company was sold to Limited Brands in early 2007. Founded in 1966 as Suzie Shier, the company became one of Canada's best-known lingerie retail chains after it went public under the La Senza name.

Levi Strauss & Co. (LS&CO.) strives to provide the world's casual workday wardrobe, inside and out. LS&CO., a top manufacturer of brand-name clothing globally, sells jeans and sportswear under the Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries. It also markets men's and women's underwear and loungewear. Levi's jeans -- department store staples -- were once the uniform of American youth, but LS&CO. has been working to reconnect with the niche and expand outside the US. It has transformed its products portfolio to include wrinkle-free and stain-resistant fabrics used in making some of its Levi's and Dockers slacks. The Haas family (relatives of founder Levi Strauss) owns LS&CO.

Levi's wants to be just as riveting and indispensable to its customers overseas as it is to those in the US. Levi Strauss Europe, Middle East and North Africa (LSEMA) is a regional arm of Levi Strauss & Co. The apparel firm designs and manufactures men's and women's clothing, including its various brands of Levi's jeans, Dockers slacks, and Levi Strauss Signature items. It distributes and sells its clothing through big-box stores, department stores, and specialty shops. The company operates some 10 sales offices and 10 production and distribution centers. President Paul Mason left the firm in February 2006; Armin Broger took the same position a year later.

Li Ning Company is one of the leading sportswear companies in China. Products include footwear, apparel, and accessories, primarily sold under its LI-NING and KAPPA brands. The group has an extensive distribution and retail network in China, in which Li Ning Company manages its own stores, as well as supervising franchised LI-NING retail outlets. In addition, Li Ning has a joint venture with the France-based AIGLE International that includes a 50-year exclusive right to manufacture, market, distribute, and sell AIGLE outdoor sports products in China. Chinese gymnast and chairman Li Ning founded the company in 1989. Li won three gold medals in the 23rd Los Angeles Olympic Games in 1984.

Life certainly sounds good for brothers Bert and John Jacobs, who went from living in their van and subsisting on peanut butter and jelly sandwiches to running a $100-million-plus company in just a few short years. The Life is good co-founders sold T-shirts to college students up and down the East Coast before creating the firm's stick-figure mascot, Jake. Life is good got its official start in 1994 and, today, the unconventional company makes casual apparel (T-shirts, lounge pants, boxers) and accessories, caps, backpacks, jewelry, pet gear, and home goods through a handful of company stores, its Web site, and through some 4,500 specialty and sporting goods stores in the US and more than 25 other countries.

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