British American Tobacco Australasia
British American Tobacco Australasia (BATA) wants its customers in Australia and surrounding regions to smoke 'em if they've got 'em -- and buy some more if they've run out. In Australia, BAT is the market leader with nearly 45% of market share. The company has made the eradication of illegal tobacco as one of its highest priorities. In 2005 BATA ceased production of cigarettes with brand descriptions such as "light" and "mild" in relation to the safety level of the emitted smoke. At around the same time, the company also came out against so-called fire-safe cigarettes that theoretically extinguish themselves if left unattended or are discarded improperly. BATA is a subsidiary of British American Tobacco.
Contact Details
Executives
Managing Director
David Fell
Director, Corporate and Regulatory Affairs
John Galligan