British American Tobacco South Africa (BATSA) wants to smoke the competition by having its customers light up and keep the flame burning. The company makes and markets more than 27 brands, including local industry leaders Peter Stuyvesant and Lucky Strike. BATSA also buys more than 60% of all locally grown tobacco. In South Africa, the company is a smoking superstar, accounting for some 65% of the country's market share (which consists of nearly a quarter of the nation's adult population). BATSA was established in 1904 as United Tobacco Company. The company's current incarnation is a result of a combination of parent BAT and Rothmans International.

S&M counts two things -- cigarettes and racing -- among its favorites. S&M Brands makes and markets cigarettes under the Bailey's Cigarettes brand name, as well as under the Freedom of Choice label. CEO Malcolm (Mac) Bailey and his son Steven established the company in 1994. The "S&M" in the corporate name stands for "Steve and Mac." Bailey's Cigarettes are sold throughout the Southeastern US in Alabama, Florida, Delaware, Georgia, Tennessee, Kentucky, the Carolinas, West Virginia, Maryland, and Virginia. S&M is a closely held, family-run company that boasts fifth-generation tobacco growers. The firm sponsors a NASCAR racing team to promote its brand.

Rothmans company owns 60% of Rothmans, Benson & Hedges (RBH). RBH, Canada's #2 tobacco firm (Imperial Tobacco Canada is #1), makes and distributes cigarettes and roll- your-own tobaccos under top brands Craven "A" and Rothmans, as well as Belvedere, Benson and Hedges, Dunhill (licensed), Mark Ten, Number 7 (its best seller), and Viscount. RBH also distributes cut tobacco, mini-cigars, and pipe tobacco (Captain Black). Rothmans controls about a third of the Canadian tobacco product market. Philip Morris International (PMI) acquired Rothmans for about $2 billion in 2008.

PT Gudang Garam deals in droves of cloves to make fragrant clove cigarettes, called kreteks. Founded in 1958 by the Wonowidjojo family, Gudang Garam blends cloves with tobacco to produce more than 70 billion cigarettes annually. The company owns a 514-acre tobacco complex on eastern Java that includes machine-made and hand-rolled cigarette operations. Gudang Garam is affiliated with other firms involved in banking, investing, and polyester film production. The company's dominance in Indonesia is under fire from Philip Morris International, which acquired rival PT Hanjaya Mandala Sampoerna in 2005. Suryaduta Investama owns about 67% of Gudang Garam.

British American Tobacco Australasia (BATA) wants its customers in Australia and surrounding regions to smoke 'em if they've got 'em -- and buy some more if they've run out. In Australia, BAT is the market leader with nearly 45% of market share. The company has made the eradication of illegal tobacco as one of its highest priorities. In 2005 BATA ceased production of cigarettes with brand descriptions such as "light" and "mild" in relation to the safety level of the emitted smoke. At around the same time, the company also came out against so-called fire-safe cigarettes that theoretically extinguish themselves if left unattended or are discarded improperly. BATA is a subsidiary of British American Tobacco.

Imperial Tobacco Group has traded up to an even bigger throne. Its acquisition of Spain's Altadis in 2008 added the Montecristo and Ducados brands. Its purchase of German tobacco firm Reemtsma (Davidoff and West cigarettes) doubled its size and made it one of the world's top tobacco firms. Imperial's other brands include Lambert & Butler, the UK's #1 cigarette, as well as Castella cigars, and Amphora and St Bruno pipe tobacco. Its Drum brand is the #1 hand-rolling tobacco worldwide, and Rizla is a top cigarette paper. Acquisitions in Australia and New Zealand have assured Imperial's presence in emerging markets.

Reemtsma Cigarettenfabriken company produces a variety of brands, including Gauloises Blondes, Davidoff, Peter Stuyvesant, R1, and JPS. It sells its cigarettes through affiliated operations in more than 130 countries around the globe. Health-related legal complications have as yet not touched the company, since the majority of its sales come from areas outside those litigious towards cigarette makers. Reemtsma is a subsidiary of the UK's Imperial Tobacco.

KT&G's business goes up in a puff of smoke every day. As South Korea's leading cigarette manufacturer, KT&G enjoys about a 70% market dominance and exports its smokes under more than 20 different brand names to the US, China, and Central and Southeast Asia. The firm escaped government control in 2002 and has since added bio and pharmaceutical production, and real estate alongside its core cigarette manufacturing business. KT&G's products are also distributed in Russia, Mongolia, Uzbekistan, Lebanon, and the United Arab Emirates. The firm got its start in 1899 as the Korean imperial household's exclusive supplier of tobacco and ginseng.

Altadis Pyrenees Mountains may divide France and Spain, but Altadis unites the countries for a smoke. Born of the 1999 merger of Spain's Tabacalera and France's Societe Nationale d'Exploitation Industrielle des Tabacs et Allumettes (Seita), Altadis is one of the world's largest tobacco firms. Altadis brands include Ducados, Fortuna, Gauloises, and Gitanes. Its cigar operation (the top worldwide) produces Antonio y Cl opatra, Farias, Hav-A-Tampa, and Montecristo and controls a quarter of the world's cigar market (mostly from its Altadis USA unit).

British American Tobacco Vietnam promotes tobacco crop production through a joint venture with Vietnam National Tobacco Corporation (Vinataba). Additionally, it operates a manufacturing facility capable of producing 17,000 tons of cut rag per year; is licensed to distribute State Express 555 and Dunhill brand cigarettes; and manufactures such brands as Craven A, White Horse, Virginia Gold, Everest, and Seven Diamonds. Established in 1994, it operates offices in Can Thoin, Da Nang, Hanoi, and Ho Chi Minh City. It is a subsidiary of British American Tobacco p.l.c.

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