British American Tobacco South Africa (BATSA) wants to smoke the competition by having its customers light up and keep the flame burning. The company makes and markets more than 27 brands, including local industry leaders Peter Stuyvesant and Lucky Strike. BATSA also buys more than 60% of all locally grown tobacco. In South Africa, the company is a smoking superstar, accounting for some 65% of the country's market share (which consists of nearly a quarter of the nation's adult population). BATSA was established in 1904 as United Tobacco Company. The company's current incarnation is a result of a combination of parent BAT and Rothmans International.

JR Cigar company that began as a small Manhattan cigar shop is now a leading distributor and retailer of premium cigars. Its retail operations include a few discount outlet stores (all in North Carolina) and a direct-mail catalog operation. Its stores also sell pipe tobacco, tobacco accessories, humidors, lighters, coffee, and other specialty items such as a Montecristo golf club set. Orders also are taken on the company's Web site, which features JR Cigar University. The company hosts auctions on its Web site, as well, at JR Cigar Auction. The online database contains extensive information on cigars -- everything from storing them to lighting them up.

The cigar-smoking fad may have lost some steam in other markets, but Altadis USA keeps rolling along. Created from the 2000 consolidation of HavaTampa Inc. and Consolidated Cigar Holdings, Altadis USA is a leading cigar maker nationwide that generates more than half of its parent Altadis, S.A.'s worldwide cigar sales. Altadis USA manufactures and markets both premium and mass-market cigars under well-known brand names such as Don Diego, El Producto, H. Upmann, and Montecristo. It also sells little cigars under the Dutch Treats and Supre Sweets brands, as well as humidors and cigar cases.

S&M counts two things -- cigarettes and racing -- among its favorites. S&M Brands makes and markets cigarettes under the Bailey's Cigarettes brand name, as well as under the Freedom of Choice label. CEO Malcolm (Mac) Bailey and his son Steven established the company in 1994. The "S&M" in the corporate name stands for "Steve and Mac." Bailey's Cigarettes are sold throughout the Southeastern US in Alabama, Florida, Delaware, Georgia, Tennessee, Kentucky, the Carolinas, West Virginia, Maryland, and Virginia. S&M is a closely held, family-run company that boasts fifth-generation tobacco growers. The firm sponsors a NASCAR racing team to promote its brand.

Zippo's refillable lighters (which come with a lifetime guarantee) are sold in more than 120 countries. Zippo also owns W.R. Case & Sons Cutlery (pocketknives) and makes key holders, money clips, pocket flashlights, tape measures, and writing instruments. George Blaisdell founded Zippo in 1932 after watching a friend try to light a cigarette in the wind. His daughters, Harriet Wick and Sarah Dorn (and her sons, George and Paul Duke), own Zippo. Thousands of collectors converge on Bradford, Pennsylvania, for the company's biennial swap meet.

British American Tobacco p.l.c., through its subsidiaries, engages in the manufacture, distribution, and sale of tobacco products. The company offers cigars and cigarettes under the Dunhill, Kent, Lucky Strike, Pall Mall, Vogue, Viceroy, Rothmans, Kool, Benson & Hedges, State Express 555, Peter Stuyvesant, and John Player Gold Leaf brand names. It also sells Swedish-style snus, a form of smokeless tobacco. The company has operations in Europe, the Asia-Pacific, Latin America, Africa, the Middle East, and America-Pacific. British American Tobacco p.l.c. was founded in 1902 and is headquartered in London, the United Kingdom.

Rothmans company owns 60% of Rothmans, Benson & Hedges (RBH). RBH, Canada's #2 tobacco firm (Imperial Tobacco Canada is #1), makes and distributes cigarettes and roll- your-own tobaccos under top brands Craven "A" and Rothmans, as well as Belvedere, Benson and Hedges, Dunhill (licensed), Mark Ten, Number 7 (its best seller), and Viscount. RBH also distributes cut tobacco, mini-cigars, and pipe tobacco (Captain Black). Rothmans controls about a third of the Canadian tobacco product market. Philip Morris International (PMI) acquired Rothmans for about $2 billion in 2008.

British American Tobacco Malaysia, or BAT Malaysia, likes to see things go up in smoke. The company, a subsidiary of global giant British American Tobacco, is the #1 Malaysian cigarette company. It makes, imports, and sells cigarettes, cigars, and pipe tobacco under the names Benson & Hedges, Dunhill, Kent, and Pall Mall, among others. BAT Malaysia has a leaf-processing plant, a factory, and about 10 sales offices. The company also houses the quality lab for all of British American Tobacco's Asian operations (Hong Kong, Japan, China, and Vietnam). It was formed in 1999 by the merger of Rothmans of Pall Mall (Malaysia) and Malaysian Tobacco Company.

Imperial Tobacco Group has traded up to an even bigger throne. Its acquisition of Spain's Altadis in 2008 added the Montecristo and Ducados brands. Its purchase of German tobacco firm Reemtsma (Davidoff and West cigarettes) doubled its size and made it one of the world's top tobacco firms. Imperial's other brands include Lambert & Butler, the UK's #1 cigarette, as well as Castella cigars, and Amphora and St Bruno pipe tobacco. Its Drum brand is the #1 hand-rolling tobacco worldwide, and Rizla is a top cigarette paper. Acquisitions in Australia and New Zealand have assured Imperial's presence in emerging markets.

British American Tobacco Japan (BATJ) is busy catering to the will of the Japanese people while attempting to temper the regulatory decisions of the Japanese government. Having been tasked with providing smoking materials and accessories to the country's approximately 32 million smokers, BATJ also has its hand in helping to persuade or dissuade the government on taxation and regulations concerning the marketing and consumption of tobacco products. The more than 20-year-old subsidiary of British American Tobacco has 13 regional offices about Japan.

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