Haier America is the US sales and marketing arm of Chinese home appliance and consumer electronics giant Haier Group. Haier Group makes refrigerators, freezers, air conditioners, dishwashers, laundry machines, and small appliances, as well as mobile phones, Wi-Fi media players, and plasma and flat-screen televisions. Its more recent product additions include freestanding and built-in wine refrigerators, beverage centers, and beer dispensers to cater to the trend of home media rooms, gamerooms, and outdoor kitchens. Haier's products are sold through retailers such as Wal-Mart, Bed Bath & Beyond, Home Depot, Lowe's, and Target. The division was founded in 1999 and has operations in New York and South Carolina.

Haier is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services. Haier 2006 global revenue was RMB107.5 billion.Guided by the business philosophy of CEO Zhang Ruimin, Haier has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Haier Group on December 26, 2005, Haier announced its 4th strategic development stage of global brand building. In 1993, Haier brand was officially recognized as a famous brand. In 2006, Haier brand was valued at RMB74.9 billion. Since 2002, Haier has consecutively been ranked first in the row of China’s most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Haier was ranked first of China’s Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of China’s Top 10 Global Brands by the Financial Times.

Haier Group is China's ambassador to appliance stores worldwide. Once named Qingdao Refrigerator Plant, the company climbed from the verge of bankruptcy to establish itself as a world-renowned brand. China's largest appliance company manufactures refrigerators and freezers, air conditioners, dishwashers, microwaves, televisions, vacuums, mobile phones, computers, and more under more than 90 product categories. Haier Group exports its goods and sells them in more than 160 countries and regions in North America, Europe, the Middle East, Asia, and Africa. Since pulling itself up by its bootstraps, Haier has been busy making purchases and inking joint ventures to branch out into other markets.

Hamilton Beach Brands peddles the products that blend strawberry daiquiris and brew the piping hot coffee that's necessary the morning after. It's a leading marketer of small electric household appliances (blenders, coffeemakers, air purifiers, food processors, humidifiers, irons, and toasters) under the Hamilton Beach, Proctor-Silex, Eclectrics, and TrueAir brands. It also offers General Electric-branded appliances for Wal-Mart and caters to the foodservice and hospitality markets with drink mixers, glass washers, and hair dryers. Citing unfavorable market conditions, parent NACCO Industries reversed its decision to spin off Hamilton Beach Brands (HBB). It's replacing its president and CEO in 2010, as well.

Helen of Troy Limited, together with its subsidiaries, engages in the design, development, import, and distribution of brand-name consumer products worldwide. It operates through two segments, Personal Care and Housewares. The Personal Care segment offers hair dryers, straighteners, curling irons, hair setters, shavers, mirrors, hot air brushes, home hair clippers and trimmers, paraffin baths, massage cushions, footbaths, body massagers, brushes, combs, hair accessories, liquid and aerosol hair care and styling products, men’s fragrances, men’s deodorants, liquid and bar soaps, foot powder, body powder, and skin care products. The Housewares segment provides kitchen tools, cutlery, bar and wine accessories, household cleaning tools, food storage containers, tea kettles, trash cans, storage and organization products, hand tools, gardening tools, kitchen mitts and trivets, barbeque tools, and rechargeable lighting products. The company sells its products primarily through mass merchandisers, drug chains, warehouse clubs, catalogs, grocery stores, and specialty stores, as well as through beauty supply retailers and wholesalers. Helen of Troy Limited was founded in 1968 and is headquartered in El Paso, Texas.

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