Genalytics, Inc
Semcasting is a privately owned and operated firm with headquarters in Andover, Massachusetts. The Company was originally founded in 1998 as Genalytics, delivering the first commercial application of genetic algorithms to automate the statistical modeling process. In 2005 Genalytics introduced On-Demand Targeting as an automated platform for generating targeting models for direct mail campaigns. In 2008, the Company introduced its first data products - the Affluence Indicator Suite, improving the accuracy and predictive power of financial and consumer data solutions. With On-Demand Targeting and the Affluence Indicators Suite, the Company has over 150 active partners, supporting over 1000 campaigns a year.
Contact Details
Executives
CEO
Ray Kingman
CTO
Brian Rivard