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Sweetwater Sound helps musicians and recording engineers make sweet music. The music technology retailer sells professional recording and live sound equipment, musical instruments (guitars, basses, keyboards, and drums), computers and software, and accessories through its website and catalogs. Manufacturers include Roland, Yamaha, and Kurzweil. The company was founded in 1979 by Chuck Surack as a four-track recording studio. The retail division grew out of Surack's need for a source for affordable, high-quality gear. Sweetwater Sound moved into its new corporate headquarters in Fort Wayne, Indiana in 2006. The following year, it acquired music retailer Lentine's Music from GE Capital for $4.5 million.

Tattered Cover Book Store, an independent seller of new books in Denver. Tattered Cover stocks some half a million titles in three locations: inside the Lowenstein Theater on Colfax Avenue, historic lower downtown (LoDo) Denver, and suburb Highlands Ranch. Each store encourages customers to linger by offering overstuffed chairs and reading lamps. Tattered Cover attracts customers with activities such as book groups for adults and children and author readings and signings. The company was founded by owner and CEO Joyce Meskis, a former librarian, in 1974.

The Booksource Inc. company sells new hardcover and paperback books to school libraries and classrooms across the US. It's part of a growing trend to place small libraries in classrooms to encourage kids to pick up a book and read. Booksource also owns San Val, which operates two binderies that turn paperback books into hardcovers for use in schools and public libraries. Its Peaceable Kingdom Press makes cards, calendars, posters, and other paper products for kids that are sold in book and toy stores worldwide. The firm is owned by founder Sandy Jaffe and his children Neil (president), Gary (COO), and Donna (head of Peaceable Kingdom).

The Music People! serves music people by distributing professional audio equipment and accessories, including microphones, wireless systems, recording and mixing systems, and racks and stands. The company makes the On-Stage Stands brand of support stands, including microphone stands, orchestra stands and accessories, and speaker stands. It also makes on-stage sticks and drum hardware. The Connecticut-based firm sells to dealers, contractors, and businesses only.

The Paradies Shops operates more than 500 shops in airports, hotels, and aquariums throughout the US and Canada. It serves more than a half billion passengers annually, with retail sites that include bookstores, gift shops, jewelry stores, ladies accessory shops, newsstands, sunglass stores, and western stores, among others. Paradies Shops is also the exclusive licensee of Brooks Brothers, CNBC, PGA Tour, and the New York Times. The firm operates several hotel properties and the retail program for the Georgia Aquarium in Atlanta. The company was founded by the Paradies family in 1960. In mid-2010 it sold a majority stake to Freeman Spogli & Co.

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