Skogen's/Festival Foods

From 1946 to 1974, the Skogen family acquired a number of small IGA stores and eventually, in 1979, a Red Owl store in Holmen, Wisconsin. Paul Skogen passed away in 1976 at which point his son Dave, along Dave’s wife Barb, oversaw company operations.

In 1990, the Skogen family realized a shifting trend in consumer buying habits and decided a change of store format was best for future growth of the company. On June 28, 1990, they opened their first Festival Foods store in Onalaska. In 1992 Dave’s son Mark joined the company full-time. Together, Dave and Mark lead Festival Foods to experience unprecedented growth by opening additional stores across Wisconsin in Marshfield, Green Bay, Bellevue, De Pere, Suamico, Oshkosh, Eau Claire, and Holmen.

Dave transitioned to Chairman of the Board in 2006 and continues to be active in the company. With that change, Mark became CEO and President and has carried on the tradition of success built by his father and grandfather. Since 2006, Festival has opened stores in La Crosse, Appleton Darboy, Appleton Northland, Fond du Lac, Manitowoc and Suamico.