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Shop Direct Home Shopping is one of the UK's largest shop-at-home retailers. Doing business under the Shop Direct Group name, the company sells brand-name apparel, appliances, electronics, jewelry, toys, and more through its websites and catalogs (more than 9 million distributed annually). Its home-shopping operations include about 10 retail brands, including Littlewoods, Woolworths, Great Universal, and Marshall Ward. Shop Direct also peddles overstock merchandise through about 30 Littlewoods Clearance outlets (previously Bargain Crazy). Formerly named Littlewoods Shop Direct Home Shopping, the firm is owned by Sir David and Sir Frederick Barclay.

Sierra Trading Post, Inc. was founded in 1986 by Keith Richardson. Sierra Trading Post is counting on you trading in your hard-earned cash for a pair of waterproof hiking boots or a brand new wetsuit. The company sells discounted men's and women's brand-name apparel, outdoor gear, footwear, and home decor through four retail locations in Idaho, Nevada, and Wyoming; about 10 catalog titles; and its website. It buys overstock and closeout items from about 1,000 manufacturers, including Columbia, The North Face, Timberland, ECCO, Dr. Martens, and Birkenstock, and sells them to consumers at 35%-70% off of the original retail price. Sierra Trading Post's print catalogs have an annual circulation of about 60 million.

Pricing (generally under $30) on the latest fashion looks, presented in attractive stores, makes our stores an easy and fun place to shop. The average store size is 2,800 to 3,000 square feet. Stores are equipped with the latest point of sale technology for faster merchandise replenishment. Since 1987, Simply Fashion Stores, Ltd. has been a closely held company that appreciates quality relationships with its vendors, associates and guests.Through the assistance of suppliers and the enthusiasm of the associates, Simply Fashion Stores, Ltd. is quickly becoming a leader in the low-price ready-to-wear industry. Awards include recognition by Inc. magazine as one of the 500 fastest growing privately held companies, as well as by Birmingham Alabama’s Venture Club’s prestigious John S. Jemison Award.

SmartBargains is looking smarter and smarter as it develops into a full-blown electronic clearing house. Started in 2000 as an offshoot of liquidator Gordon Brothers Group, SmartBargains is a giant electronic bargain bin, offering such items as apparel, bedding, home decor, and luggage, at grossly reduced rates, often at costs up to 75% lower than retail. One of the few survivors of the dot-com bubble burst and operating only through its website, the company is a clearing house for closeouts and odd lots. SmartBargains is a division of Retail Convergence, which was acquired by e-commerce powerhouse GSI Commerce in late 2009.

Specsavers was founded in 1984 as the first company to offer half ownership to resident opticians. Specsavers Optical Group is focused on serving squinters on a budget. The company, famous for its ongoing two-for-one offering, specializes in affordable eyecare. Through its 1,300 Specsavers stores in Europe and Australia, consumers can receive eye exams, as well as buy glasses and contact lenses. The company makes more than 2,000 styles of glasses at its three UK factories. Specsavers also sells contact lenses online; it is Europe's largest contact lens home-deliverer. Through its hearing care business, Specsavers Hearcare Group, the company offers hearing tests and sells hearing aids at Specsavers locations.

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