Kelley Blue Book Co., Inc.
Kelley Blue Book Co., Inc. was established in 1926 by car buff Les Kelley. In 2010 online automotive advertising company AutoTrader.com agreed to buy Kelley Blue Book. Kelley Blue Book helps steer people away from something yellow -- a lemon. The company publishes information on vehicle pricing, including automobile trade-in values, as well as car ratings and reviews. While the company still publishes the traditional print Blue Book Official Guide, it has shifted its focus to the Web, offering all of its information online. In addition, Kelley Blue Book owns CDMdata, which provides hardware and software for the auto industry, and CDM Dealer Services, which offers inventory-management software.
Contact Details
Office Address
Kelley Blue Book Co., Inc.
195 Technology
Irvine, CA, USA 92618
Phone: (949) 770-7704
Fax: (949) 837-1904
Executives
President and Publisher
Paul Johnson
CFO
John Morrison